Challenge for Bolero, Brasil: Promoting Painel Tattoo Studio in a practical, engaging and unusual way. The solution: We developed business cards with a variety of temporary tattoos on its back. All cards have been handed out at strategic locations. Results: Not only have people experienced the feeling of getting a tattoo, but also promoted interaction in a fun/unique way. Especially through social networks where the campaign has reached a bigger audience.Â
Category: Other
Media: Ambient
Client: Painel Tattoo
Agency: Bolero Comunicação
Country: Brazil
Executive Creative Director: André Mota
Creative Director: Alex Moreira
Art Director: PV Azevedo
Senior Art Director: Bruno Nastri
Senior Copywriter: Hilson Okada