Pantene: Pantene Pro-V ShowerGlass

Credits & Description:

Showers account for nearly 17% of all household water usage and last, on average, about 10 minutes. The Association of California Water Agencies and The California Department of Water Resources' website, SaveOurWater.com, suggests taking a 5-minute shower instead of a 10-minute shower in hopes of saving between 12.5 -25 gallons of water per shower. To help drive awareness for water conservation, Pantene introduced the ShowerGlass Limited Edition, with innovative packaging and product technology designed to help consumers save water by taking shorter showers. Agency: Pereira & O’Dell, San Francisco
Media: Ambient
Category: Cosmetics & toiletries
Client: Pantene
Agency: Pereira O'Dell, San Francisco
Country: United States of America
Chief Creative Officer: PJ Pereira
Design Director: Moses Kelany
Sr. Producer: Owen Bly
Director of Client Services: Ryan Toland
Account Director: Nidhi Chinai