| One Show 2014 | ||
|---|---|---|
| Interactive | Online Films & Video / Public Service/Non-Profit | Merit Pencil |
Disabled mannequins will be eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign from Jung von Matt/Limmat, Zurich as a short film.
Media: Ambient
Category: Charities & appeals
Client: Pro Infirmis
Agency: Jung von Matt/Limmat, Zurich
Executive Creative Director: Alexander Jaggy
Art Director: Daniel Serrano
Copywriter: Samuel Wicki
Copywriter: Mateo Sacchetti
Graphic Designer: Lukas Frischknecht
Account Director: Marco Dettling
Agency Producer: Illonka Gaillard
Agency Producer: Sarida Bossoni
Account manager: Danijel Sljivo
Account manager: Roman Meister
Published: December 2013