Red Cross: Life after death

Credits & Description:

Grey Poland and has teamed up with the Polish Red Cross asking people if it's easier to take a life or save one. In Poland over 40% of people say they wouldn't try to save a life, so we gave the chance to those who have taken a life to save one. On the 18th of February 2016 we started first-aid courses for convicted murderers.
Media: Ambient
Category: Public interest
Client: Polish Red Cross
Agency: Grey Poland
Production: SHOOTME
Country: Poland
Director: Marcin Filipowicz
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Producer: Wiktoria Michalkiewicz
Senior Copywriter: Jan Cieślar
DoP: Maciek Ryter
Account Manager: Agata Pamięta
Public Relations: Joanna Bednarek, Iga Toczyska
Pedagogium / Special thanks: Filip Konopczyński