Reebok: Reebok ZPump Fusion – Run The Movie

Credits & Description:

Campaign Title: Reebok ZPump Fusion – Run The Movie
Brand: Reebok
Media: Ambient
Client: Adidas Korea Reebok
Agency: INNORED
Credits: All INNORED associates
Campaign Background:
For people who were used to spending free time sitting with their smartphones, games or TVs, the fitness brand Reebok designed creative & fun preview venue the name of ‘Run The Movie’
Campaign Idea:
“Is there a special movie theatre where you can only watch movies when you move?! Reebok visits a place where be forgotten movement then presents excitement experience, movement!”
The aim of the campaign is to provide opportunities for people to move and laugh by using a special movie theatre which is not only place from familiar but also people are usually less movement. With Reebok’s brand message ‘Get Moving, Get Pumped’, Reebok would like more people to participate in Reebok’s fun movement campaign through this second series of ads which quietly helps people be active with the ‘ZPump’. The first campaign was released on Apr. 2015