Category: Public Interest, NGO
Media: Ambient
Brand: RIOgaleão
Agency: Geometry Global
Geo: Brazil
Advertising Agency: Geometry Global, Rio de Janeiro, Brazil
Creative Director: Ricardo Leme Lopes
Creative Team: Alexei Potemkin, Bernardo Medina, Daniel Souza, Fábio Maia, Felipe Gaúcho, João Miller, João Pedro Soares, Leo Mangiavacchi, Luna Uaná, Max Targanski
Account Team: Leticia Arslanian, Mirna Abaurre, Gabriela Zampirolli, Júlia Teykal
Planning Team: Lorena Castellan, Juliana Barreto
Production Team: Laura Marques, Lydia Salgado
Film Producer: Fabio Brasil
Client Approval: Uyara Assis, Ana Paula Lopes, Maria Elisa Ferreira, Thais Monteiro
Published: August 2017
Description:
Aeroporto Internacional Tom Jobim: #FuiMudeiVoltei
For those who traveled by way of RIOgaleão International Airport during the holidays in July, the season will be unforgettable.
For one entire weekend, passengers who arrived and took off from the airport were able to experience, in their looks and even on their skin, the change that comes from traveling. The activation included makeup, haircut, beard styling and even real tattoos.
All this to show that RIOgaleão has changed, and it's inviting people to change too, by traveling to a different place.