Media: Ambient
Category: Public interest
Agency: !Mooz
Brand: Road Traffic Safety Department Latvia
Geo: Europe, Latvia
We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience.
Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Art Director: Pēteris Lidaka
Account Director: Didzis Paeglis
Published: May 2013