Media: Ambient
Category: Public interest
Agency: !Mooz
Brand: Road Traffic Safety Department of Latvia
Geo: Europe, Latvia
In order to prevent drunk driving during the biggest Latvian Midsummer celebration we created a simple tool: send a text to your drunken friend if he/she attempts to drive while intoxicated. By entering friend’s name and phone number the recipient got the SMS from his/her future self.
Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Janis Jonevs
Account Director: Didzis Paeglis
Published: June 2013