Samsung uses digital billboard as live notification system.
Showcases a feature on the new Galaxy S6 edge+ on a street corner. DDB Stockholm, together with production company STOPP constructed a digital billboard that wrapped around the corner, making it face two directions simultaneously. It connected to a publishing system that let an editorial staff tailor messages for situations that arose, viewing down both angles.
Category: Telecommunications
Client: Samsung Nordic
Brand: Samsung
Media: Ambient
Agency: DDB Stockholm
Production: Stopp
Country: Sweden
Copywriter: Nick Christiansen
Art Director: joel ekstrand
Business Director: Jacob Sandström
Account Director: Christian Westelindh
Planner: Patrick Wilkorsz
Visual Effects: House
Account manager: Susanne Ytterlid