Samsung Ambient Orchestra by Leo Burnett Prague

Orchestra
The Ambient Advert titled Orchestra was done by Leo Burnett Prague advertising agency for subbrand: Samsung (brand: Samsung) in Czech Republic. It was released in Sep 2010.
Advertising campaign for Samsung

Samsung: Orchestra

Brand
Samsung  (Samsung)
Media
Ambient
Released
September 2010
Posted
September 2010
Market
Czech Republic
Agency
Leo Burnett Prague

Awards:

Golden Drum 2010
MediaHousehold products and maintenance, furnishing and accessoriesSilver Drum

Credits & Description:

Orchestra



Year/ID: 2010 / G40017

Group: G Media

Subgroup: Sponsorship & events



Award: Silver Drum



Product and services category:

Household products and maintenance, furnishing and accessories

Registrant:

LEO BURNETT ADVERTISING, SPOL. S R.O.

Country:

CZECH REPUBLIC

Advertiser:

Samsung Electronics Czech and Slovak

Advertising agency, city:

Leo Burnett Advertising Prague

Art director:

Jan Střelec, Jan Šimek

Copywriter:

Julie Gübelová

Creative director:

Martin Pasecký

Account executive:

Jakub Egermaier

Project manager:

Tereza Říhová

Headline (eng.):

Modern Meets Classic



Media campaign idea explanation:

We communicated Samsung as the sponsor of the international classical music festival in a way that doesn´t only destroy the cultural atmoshpere, but even brings new experiences to the visitors.





Other credits:

Andrea Tománková, Jan Haina, Jan Muchow