Sanitol Ambient, Case study Wash To Unlock by Y&R Prague
The Ambient Advert titled Wash To Unlock
was done by Y&R Prague advertising agency for Sanitol in Czech Republic. It was released in Apr 2016.
Sanitol: Wash To Unlock
Brand
Media
Released
April 2016
Posted
April 2016
Market
Agency
Executive Creative Director
Copywriter
Art Director
Designer
Credits & Description:
Campaign name: Wash To Unlock
Registrant: Y&R Prague
Brand name: Sanytol
Designer: Neil Johnston
Film production: Veronika Jelsikova
Director: Carlos Baer
Art Director: Evridiki Kemanes
Executive Creative Director: Tereza Sverakova
Creative director: Dora Pruzincova
Copywriter: Dora Pruzincova
Production Company: Telegram Films
Other credits: Regional Chief Creative Officer: Jaime Mandelbaum
Creative idea explanation: Statistics show that one in three Czechs don’t wash their hands after using the toilet. That’s why Sanytol, a leading antibacterial soap brand, designed Wash To Unlock. A modified portable toilet that won’t let you leave unless you wash your hands with soap.