| Cristal Festival, 2015 | ||
|---|---|---|
| Media | Corporate | Special Mention |
| Corporate & PR | Best use of innovation | Emerald (Bronze) |
Santa Lucia is a lottery that uses its revenues for the care and treatment of blind people of Guatemala. Blind people sell these lottery tickets, but scammers lie to them about the real denomination of the bills they use to pay. We developed a device that by tracking 10000 points recognizes and tells you through a earphone the value of bills. The lens is inserted behind the typical sunglasses. It passes unnoticed and doesn't risk their security on the streets. Now they not only see the value of bills, they see opportunities, they see autonomy, they see the value of seeing.
Title: MAGIC LENS
Brand: Santa Lucía Lottery
Media: Ambient
Category: Games & Toys
Agency: BBDO
Geo: Guatemala
Santa Lucía Lottery: The Value of Seeing
Advertising Agency: BBDO Guatemala, Guatemala City, Guatemala
PR: OmnicomMediaGroup
Creative Directors: Diego Lanzi, Rodrigo Costas
Art Director and Creative Leader: Anner Aparicio
Designer: Pablo Casasola
Planner Leader: Mandy Ortega
Copywriters: Anner Aparicio, Rodrigo Costas, Mandy Ortega, Diego Lanzi
Additional credits: Misra Sierra, Matteo de Salvia, Armando Torres, Rodrigo Mejia, María José Sierra, Jhonnatan Delgado, Daphne Jager, Diego Cervantes
Published: May 2015