Roses Creative Awards, 2016 | ||
---|---|---|
Other | Ambient Media/Stunts | Silver |
Other | Direct Mail | Silver |
Agency: Union Direct
Client: Scottish National Blood Transfusion Service (SNBTS)
Every minute of every day someone in Scotland is receiving blood as part of a life-saving or life-enhancing treatment. And that doesn’t stop over Christmas. As part of our retention programme we send regular donors an early Christmas card, gently reminding them to give blood over the holiday.
This year, in the spirit of Christmas, we also thanked our holiday donors with a small gift of a Christmas bauble for their tree. We hope our baubles will come out year after year, helping us stay front of mind, but not in your face, at this particularly critical period for SNBTS.