Seat Ambient, Case study MAKE IT VISIBLE by Geometry Global Moscow

MAKE IT VISIBLE
The Ambient Advert titled MAKE IT VISIBLE was done by Geometry Global Moscow advertising agency for Seat in Russia. It was released in Mar 2013.
Advertising campaign for Seat

Seat: MAKE IT VISIBLE

Brand
Seat
Media
Ambient, Case study
Released
March 2013
Posted
March 2013
Market
Russia
Industry
Cars
Agency
Geometry Global Moscow
Executive Creative Director
Andrew Ushakov
Creative Group Head
Alexey Lobanov
Client Service Director
Maria Kovaleva

Awards:

MIAF Awards 2013
SOCIAL ADVERTISINGNon-standard advertising (New Media)Bronze

Credits & Description:

Media: Ambient
Category: Automotive
Agency: Geometry Global
Brand: Seat
Geo: Europe, Russia
In the nighttime cyclists are not visible to car drivers, which causes numerous accidents. To solve this problem, in the summer of 2013 SEAT initiates a social project Make It Visible. Similar to the new SEAT LEON with Full LED headlights, we equip bicycles with special LED lights to make them visible showing the messages about safe driving during nighttime.
Advertising Agency: Geometry Global, Moscow, Russia
Chief Executive Officer: Dan Medrea
Executive Creative Director: Andrew Ushakov
Creative Group Head: Alexey Lobanov
Senior Art Director: Sergey Golubovsky
Senior Copywriter: Ilya Starkov
Client Service Director: Maria Kovaleva
Account Director: Irina Makarova
Senior Account Manager: Ekaterina Zueva
Production Manager: Maria Anufrieva
Agency producer: Ekaterina Radkovskaya
Published: August 2013