Singapore Wellness Association (SWA): Sideways Growth Charts, 3

Credits & Description:

Category: Public Interest, NGO
Brand: Singapore Wellness Association
Agency: McCann
Geo: Singapore
Additional Info: Ambient
Advertising Agency: McCann Health, Singapore
Executive Creative Director: June Laffey
Creative Director: Alejandro Canciobello
Associate Creative Directors: Yin May Tham, Rodrigo Mitma
Senior Art Director: Sham Nasaar
Senior Designer: Weicong Lee
Junior Art Director: Yuan Ling Tan
Copywriter: Mellisa Go
Traffic: Asiah Hamzah
Producer: Kirby Ho
Account Director: Mutch Wright
General Manager: Michael Banner
Illustrator: Amy Whip
Photograph Studio: Amanacliq
Photographer: Nicky Loh
Photographer Studio Producer: Pang Chong Jie
Published: September 2017
Description:
This campaign uses typical growth charts, placed vertically in clinics and schools to measure height – and turns them horizontally to highlight the problem of kids growing sideways. This simple change in orientation draws attention to childhood obesity and its consequences, urging parents to help their children adopt an active lifestyle through SWA’s programs.