Singapore Wellness Association (SWA): Sideways Growth Charts

Credits & Description:

Singapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of childhood obesity. 'Childhood obesity is a serious issue in Singapore, with 1 out of 10 school children weighing in as obese', Sonia Ong, Director of SWA said.To tackle this problem, SWA partnered with McCann Health Singapore to produce a range of unique growth charts. The growth charts have been placed in schools and paediatric clinics to motivate parents to look into programs that the SWA offers and to encourage children to participate in more physical activities. The campaign, launched in August, will run until the end of this year.
Media: Ambient
Category: Health & safety
Client: Singapore Wellness Association
Agency: McCann Health Singapore
Country: Singapore
Executive Creative Director: june laffey
Creative Director: Alejandro Canciobello
Copywriter: Mellisa Go
Associate CD / Art Director: Rodrigo Mitma
Associate CD / Copywriter: Yin May Tham
Senior Art Director: Sham Nasaar
Illustrator: Amy Whip
Junior Art Director: Yuan Ling Tan
Agency Producer: Kirby Ho
Photographer: Nicky Loh
Designer: Weicong Lee
Photographer Producer: Pang Chong Jie
Traffic Manager - Asiah Hamzah
Michael Banner – General Manager
Mutch Wright – Account Director
Singapore Wellness Association Director: Sonia Ong
Photography House: Amanaqlic