SK-II Ambient Marriage Market Takeover [image] 3 by Forsman & Bodenfors Gothenburg
![Marriage Market Takeover [image] 3](https://fcdn.me/62d/247/sk-ii-marriage-market-takeover-image-3-86cde958f6984687efddb6af75.jpg "Marriage Market Takeover [image] 3")
The Ambient Advert titled Marriage Market Takeover [image] 3
was done by Forsman & Bodenfors Gothenburg advertising agency for SK-II in China. It was released in Oct 2016.
SK-II: Marriage Market Takeover [image] 3
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Awards:
| D&AD 2017 | ||
|---|---|---|
| PR | Creative B2c Campaign* | Wood Pencil |
Credits & Description:
Agency: Forsman & Bodenfors
Client: Sk-Ii
Description:
Women in China are advancing like never before: educating themselves, becoming financially independent and carving out a bigger role in society than being only someone’s wife or mother. In response to this, the All-China Women’s Federation launched the term Sheng Nu in 2007. It translates to ”leftover woman” and, as has been reported by the BBC, The New York Times and China Daily, it has been used to classify woman who remain unmarried after the age of 27, implying that they have been passed over by men.