Advertiser: SKY DEUTSCHLAND
Agency: BBDO GERMANY
Category: Commercial Public Services Incl. Healthcare & Medical
Advertising campaign: THE TALKING WINDOW
Creative Managing Directors: Christian Mommertz (BBDO Proximity Düsseldorf)
General Manager: Dirk Bittermann (BBDO Proximity Düsseldorf)
Composer: Josh Holyoak (Amphibious Zoo)
Junior Art Directors: Martino Monti (BBDO Proximity Düsseldorf)
Sound Engineer: Marco Manzo (Studio Funk Düsseldorf)
Account Director: Sebastian Koenen (BBDO Proximity Düsseldorf)
Creative Directors: Sebastian Hardieck (BBDO Proximity Düsseldorf)
Head Of TV: Steffen Gentis (BBDO Proximity Düsseldorf)
Composer: Greg Bower (Amphibious Zoo)
TV Producer: Julia Diehl (BBDO Proximity Düsseldorf)
Creative Directors: Kristoffer Heilemann (BBDO Proximity Düsseldorf)
Junior Copywriter: Schakir Islamov (BBDO Proximity Düsseldorf)
Creative Managing Directors: Sebastian Hardieck (BBDO Proximity Düsseldorf)
Junior Art Directors: Sebastian Steinhoff (BBDO Proximity Düsseldorf)
Chief Creative Officer: Wolfgang Schneider (BBDO Germany)
Illustrator: Burkhard Schulz
Art Buying: Eva À Wengen (BBDO Proximity Düsseldorf)
Producer: Norman Mauer (Congaz Düsseldorf Visual Media Company)
Relevancy
Sky Go unites the latest technologies with high-class entertainment:The promotion used a world first innovative new media. Communication where you would not expect it - because with Sky Go there are no boundaries for getting entertained.
Client Brief Or Objective
PRODUCT:Sky Go brings movie and sport highlights onto mobile devices. Actually, the perfect choice for commuters.Problem:Most of the commuters don’t know about Sky Go and don’t think that mobile entertainment would improve their boring daily travel.Objective:Draw the attention of bored commuters to Sky Go. Prove the technological leadership of Sky Go. And show that Sky Go can change the daily boring routine.
Implementation
Planning:Sky shows technological leadership by getting bored people entertained in a technologically exciting way.Concept:Sky makes use of the observation that bored passengers like to lean their head against the window for a spectacular new form of public transport advertising. A special transmitter releases high-frequency vibrations to the windows of public transport vehicles.When leaning against the window the vibration is transmitted through the skull into the brain where it is converted into sound.The advertising message is heard without any acoustic signals travelling through the ear.
Outcome
Highly encouraging first reactions by commuters and our client. And plans to roll out this fascinating new medium nationwide.