What if it only took the opening of a door to be sent, in a second, from France to another large European city?
SNCF and TBWA\Paris made it happen for tenths of pedestrians.
Bystanders were able to play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. These interactive and fun experiences not only created multicultural links among Europeans, but also enabled us all to realize that at the end of the day, Europe it’s just next door.
The success of this event is based on a double technological achievement: providing a spotless real-time experience thanks to a satellite connexion, and hold the operation's sophisticated technology in a custom-made digital screen that fit perfectly inside a doorframe.
Media: Ambient
Category: Tourism
Client: Sncf
Agency: TBWA\Paris
Geo: Europe, France