Sodimac Ambient, Digital, Case study Hijacked Highway [case video] by McCann Worldgroup Lima

The Ambient Advert titled Hijacked Highway [case video] was done by McCann Worldgroup Lima advertising agency for Sodimac in Peru. It was released in Mar 2017.

Sodimac: Hijacked Highway [case video]

Brand
Released
March 2017
Posted
March 2017
Market
Creative Director
Creative
Creative Director
Production Agency

Awards:

Clio Awards 2017
DirectProduct/Service: Digital/MobileBronze
Cresta Awards 2017
CraftsCraft Online Film: Virtual Reality (film)Gold Winners
Cannes Lions 2017
DirectDigital & Social: Use of MobileBronze Lion
El Sol Festival (Espa帽ol) 2017
MediosMejor Uso De Ambient (gran Escala)Sol De Oro
MediosMejor Uso De M贸vilesSol De Oro
MediosMejor Uso De Nuevas Tecnolog铆asSol De Plata
Contenidos de MarcaMejor Innovaci贸n En El Uso De Los Canales De Distribuci贸nSol De Plata
El Ojo Festival 2017
DirectoMejor Acci贸n Generadora de Ventas Para La MarcaBronce
Promo y Activaci贸nPromociones y Activaciones En Plataformas DigitalesOro

Credits & Description:

Media: Ambient/ Experiential
Category: Retail services
Client: Sodimac Homecenter
Client: Sodimac
Agency: McCann Lima
Production: Pierina Ravizza
Country: Peru
Advertising Agency: Mccann Lima
Media Agency: Starcom, Lima
Production Company: High End, Lima / Plan B, Lima / Saturno, Lima / Sin Anestesia, Lima
Additional Company: Animal Fx, Lima
Creative Vp: Mauricio Fern谩ndez-Maldonado (Mccann)
Vp Creative: Christian Caldwell (...

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