Sprint Ambient, Case study The Last Emoji [image] [spanish] by Alma Miami
![The Last Emoji [image] [spanish]](https://fcdn.me/894/7da/sprint-the-last-emoji-image-6c4a225b8ca14769a9bd40d074.jpg "The Last Emoji [image] [spanish]")
Sprint: The Last Emoji [image] [spanish]
Awards:
| El Ojo Festival 2016 | ||
|---|---|---|
| Design | Diseño Ambiental | Oro |
| Wave Festival 2017 | ||
| Design | Design Gráfico | Prata |
| Direct | Produtos e Serviços - Direct / Promo | Bronze |
| Outdoor | Inovação em Outdoor | Prata |
| El Sol Festival (Español) 2017 | ||
| Exterior | Sector De La Tecnología, Electrónica Y Telecomunicaciones | Sol De Oro |
Credits & Description:
Country: Estados Unidos (Hispano)
Agency: Alma DDB
Advertiser: Sprint USA
Brand: Drive Safe
Agência/Agency: Alma Ddb.
Anunciante/Advertiser: Sprint
Title/Título: El Último Emoticón
Outros créditos: Creative Chairman, Ceo: Luis Miguel Messianu
Sinopse:
We started in one of the busiest areas in the busiest city of Florida: Downtown Miami. The sculpture was installed in the business district where crowds of pedestrians and drivers would see the piece and could interact with it. To maximize the impact of the visual statement, we encouraged pedestrians to share – and live by – the “DN’T TXT & DRIVE” message by posting a picture or selfie with the sculpture using the hashtag #SprintDriveSafe. Social posts from Sprint featuring the emoji let users share the idea even if they couldn’t visit the sculpture in person. Sprint customers were also directed to download the Sprint Drive First app, which blocks texts and calls while driving over 10 mph. We reached out to local media for additional support and viewership to spread the word throughout Florida.