Swisscom Ambient, Case study All Eyes on S4 by Heimat Berlin
Swisscom: All Eyes on S4
Awards:
| Epica Awards 2013 | ||
|---|---|---|
| Media Innovation | Media Innovation - Alternative Media | SILVER |
| Eurobest 2013 | ||
| Direct | AMBIENT/ALTERNATIVE MEDIA | Gold |
| Direct | OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) | Gold |
| Media | OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) | Bronze |
| Outdoor | AMBIENT: STUNTS & LIVE ADVERTISING | Gold |
| PR | BEST LAUNCH OR RE-LAUNCH | Silver |
| PR | CONSUMER PRODUCTS | Bronze |
| Promo & Activation | EVENT & FIELD MARKETING | Gold |
| Promo & Activation | BEST USE OF OTHER DIGITAL PLATFORMS IN A PROMOTIONAL CAMPAIGN | Silver |
| Cannes Lions, 2014 | ||
| OUTDOOR LIONS | AMBIENT: INTERACTIVE OUTDOOR EXPERIENCES | BRONZE |
| DIRECT LIONS | USE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALE | BRONZE |
| CYBER LIONS | Branded Tech: Installation/Exhibit (including use of interactive screens) | SILVER |
| CYBER LIONS | Web Campaign: Other Consumer Products (Including Durable Goods) | SILVER |
| ADC*E, 2014 | ||
| Promotions, New Media, Events | Promotions | Gold |
| London International Awards 2014 | ||
| Non-Traditional | Experiential | Silver Winners |
| Non-Traditional | Interactive Installations | Silver Winners |
| Poster | Innovative Use of Poster | Bronze Winners |
Credits & Description:
Client: Swisscom AG, Swisscom/ Samsung Galaxy S4
Agency (& City): HEIMAT, Berlin
CCO/ Founder: Guido Heffels
CCO: Myles Lord
Planning: Andreas Mengele, Sven Koesling
Account Director: Daniel Münch
Account Manager: Christina Müller
Creative Director(s): Guido Heffels, Myles Lord, Michael Schachtner
Copywriter(s): Raphael Hermann, Luis Jähner
Art Director(s): Lucas Schneider
Photographer(s): Tobias Dengler
Production Company (& City): who's mcqueen picture GmbH, Berlin / Zürich
Film Director(s): Kai Sehr
Production Company Producer(s): Rainer Spix, Philipp Petersson, Alke Gessler, Kalle Petersson
Agency Producer(s): Alexander Münzer, Ute Ressler
Editor: Daniel Kunderat
Digital Production: perfect fools
Digital Producer: Guido van der Meersche, Björn Kummeneje
Composer: Christian Menzel, Jan Weigel ("Better with you")
Media Agency: Media Schneider AG
Short explanation
The Samsung Galaxy S4 has eye-tracking technology making it the first Smartphone that knows when you are looking at it. We placed the Samsung S4 inside a special CLP billboard and invited people to stare at the phone for 60 minutes to win it. But during the 60 minutes players were challenged by a number of distractions around the CLP. The whole event was streamed live to a special microsite and a series of live banners on all the major Swiss websites.
Description
Swisscom is Switzerland's leading telecoms provider, with 6.3 million mobile customers and around 1.7 million broadband connections (retail).
In 2013, Swisscom and Samsung joined forces to launch the Samsung Galaxy S4 smartphone in Switzerland.