Swisscom Ambient All eyes on the S4 by Heimat Berlin

The Ambient Advert titled All eyes on the S4 was done by Heimat Berlin advertising agency for subbrand: Swisscom Telecommunication (brand: Swisscom) in Switzerland. It was released in May 2013.
Advertising campaign for Swisscom

Swisscom: All eyes on the S4

Brand
Swisscom Telecommunication  (Swisscom)
Media
Ambient
Released
May 2013
Posted
May 2013
Market
Switzerland
Industry
Mobile phones, devices & accessories, Telecommunications Services
Agency
Heimat Berlin
Production Agency
Perfect Fools

Awards:

Epica Awards 2013
Media InnovationMedia Innovation - Alternative MediaSILVER
Golden Award of Montreux, 2014
CREATIVE USE OF MEDIABest Use Of Ambient MediaGold Medal
EVENTS/SPATIAL COMMUNICATIONConsumer / Public EventsGold Medal

Credits & Description:

Media: Ambient
Category: Electronics & Technology
Agency: Heimat
Brand: Swisscom, Samsung S4
Geo: Europe, Switzerland
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.
Advertising Agency: Heimat Berlin / Perfect Fools, Switzerland