TAM Airlines, the biggest airline in Brazil, bet on a first-time action to increase visitation to the TAM Museum. Developed by Wunderman Brazil, the "Historic Luggage"project transformed the traditional airport luggage carts into replicas of the museumâs classic airplanes 14-Bis (the airplane created by the Brazilian Santos Dumont), the Spitfire (the most famous British fighter plane of the II WW), the Gloster Meteor (first British airplane equipped with an ejecting seat) and the Flea Ship (first airplane designed by a woman).
Title: Bagagem Histórica
Brand: TAM Airlines
Media: Ambient
Category: Transport & Tourism
Agency: Wunderman
Geo: Brazil
TAM Airlines / TAM Museum: Historic Luggage
Advertising Agency: Wunderman, Brazil
Creative Directors: Paulo Sanna, Adriano Abdalla
Copywriters: Adriano Abdalla, Rafael Palermo, Diego Ferrite
Art Directors: João Paulo Martins, Luis Paulo Allegretti
Account Team: Patrícia Bulhões, Saulo Fusari, Carlos Teixeira
Digital Production: Diogo Mangiacavalli, Ugo Zamponi, George Gomes, Yuri Oshiro
Media: Bruno Antunes, Fernanda Magalhães
Social Media: Beatriz Passos, Nicole Cassiano, Carlos Ferreira
RTV: Rodrigo Cassino, Daniela Manunta and Flávia Rocha
Film Producer: Fuego Digital
Directing: Juliana Borges
Director of Photography: Agustin Oroz
Executive Production: Carol Pimentel
Film Editing: Bruno Bhs
Sound Producer: Olvier Dherte / Fuego Digital
Voice Over: Lou Schmidt