| International ANDY Awards 2016 | ||
|---|---|---|
| Agency Innovation | Corporate Responsibility | Bronze |
Change Please is an idea that FCB Inferno brought to The Big Issue, a London organization that offers people who are homeless the opportunity to earn their own money, as a way to freshen up its business model and build on its ‘hand up, not a hand out’ approach of helping the homeless.
In late November, Change Please launched eight coffee carts in high-profile locations around London that are staffed by formerly homeless people who have been expertly trained as baristas. As part of the program, they are housed and paid London living wages, providing a way to get people off the streets long-term. FCB Inferno believed in the idea so much that it provided the funding to buy the first cart and funding is now in place for an additional 20 carts.
The uplifting idea seems like something your readers might enjoy during the holiday season.
Client: Change Please
Agency: FCB Inferno
Country: London
Name of the Campaign: Change Please
Chief Creative Officer: Al Young
Head of Strategy: Chris Baker
Designer: Matteo Maccentelli
Copywriter: Ali Dickinson, Ian Brassett
Art Director: Jack Walker, Dave Anderson
Account Director: Tim Molan
Account Manager: Hanna Davis, Hestor Manning Marsh
Project Manager: Lara Blow
Producer: Mandy Boyter, Caroline Hicks
Junior Producer: Charlie Coombes
Production Company: Beast
Director: Brandon Li
Executive Producer: Sean Nickless
Photographer: Marco Mori, Jessica Love
Editor: Brandon Li
Post-Production house: Absolute post
Audio: Angel Sound
Client approval: Cemal Ezel