The Big Issue Ambient Good Coffee Doing Good by FCB Inferno London
The Ambient Advert titled Good Coffee Doing Good
was done by FCB Inferno London advertising agency for The Big Issue in United Kingdom. It was released in Dec 2015.
The Big Issue: Good Coffee Doing Good
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Released
December 2015
Posted
December 2015
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Awards:
| International ANDY Awards 2016 | ||
|---|---|---|
| Agency Innovation | Corporate Responsibility | Bronze |
Credits & Description:
Change Please is an idea that FCB Inferno brought to The Big Issue, a London organization that offers people who are homeless the opportunity to earn their own money, as a way to freshen up its business model and build on its ‘hand up, not a hand out’ approach of helping the homeless.
In late November, Change Please launched eight coffee carts in high-profile locations around London that are staffed by formerly homeless people who have been expertly trained as baristas. As part of the prog...
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