The Church Of Sweden Ambient, Case study One Click Grief Release by Starcom Stockholm
The Ambient Advert titled One Click Grief Release
was done by Starcom Stockholm advertising agency for The Church Of Sweden in Sweden. It was released in Oct 2015.
The Church Of Sweden: One Click Grief Release
Brand
Media
Released
October 2015
Posted
October 2015
Market
Agency
Awards:
| Golden Hammer 2016 | ||
|---|---|---|
| Direct | OTHER | Diploma |
| Promo & Activation | Non-traditional Ambient And Guerilla Marketing | Silver |
| Campaigns | Integrated Digital Campaigns | Gold |
Credits & Description:
Entrant Agency: Starcom
Client: Church Of Sweden
Brand: Church Of Sweden
Product/service: Church Of Sweden
Release Date: 31.10.2015
Production Agency: Fasad
Other Agency: Story By Machine & Fasad & Prat Pr
A tap on a mobile is perhaps the most used action of the modern era and we wanted people to realise that one tap could turn the inward-facing shadow of grief into a beacon for the community. We placed LED candle trees in unexpected public places all over Sweden and created a digital platform where people could light one of these candles and share their grief in social media, to honour a loved one, with a single click on their mobile.