| Golden Hammer 2016 | ||
|---|---|---|
| Direct | OTHER | Diploma |
| Promo & Activation | Non-traditional Ambient And Guerilla Marketing | Silver |
| Campaigns | Integrated Digital Campaigns | Gold |
Entrant Agency: Starcom
Client: Church Of Sweden
Brand: Church Of Sweden
Product/service: Church Of Sweden
Release Date: 31.10.2015
Production Agency: Fasad
Other Agency: Story By Machine & Fasad & Prat Pr
A tap on a mobile is perhaps the most used action of the modern era and we wanted people to realise that one tap could turn the inward-facing shadow of grief into a beacon for the community. We placed LED candle trees in unexpected public places all over Sweden and created a digital platform where people could light one of these candles and share their grief in social media, to honour a loved one, with a single click on their mobile.