The Fred Hollows Foundation Ambient The Gift of Sight by The Core Agency

The Gift of Sight
The Ambient Advert titled The Gift of Sight was done by The Core Agency advertising agency for The Fred Hollows Foundation in Australia. It was released in Jun 2017.
Advertising campaign for The Fred Hollows Foundation

The Fred Hollows Foundation: The Gift of Sight

Brand
The Fred Hollows Foundation
Media
Ambient
Released
June 2017
Posted
June 2017
Market
Australia
Industry
Charities, Foundations, Volunteers
Agency
The Core Agency
Creative
Jon Skinner
Creative
Christian Finucane
Senior Copywriter
Dave Glen
Senior Art Director
Simone Parravicini

Credits & Description:

Category: Public Interest, NGO
Brand: The Fred Hollows Foundation
Agency: The Core Agency
Geo: Australia
Additional Info: Ambient
Advertising Agency: The Core Agency, Sydney, Australia
Creative Partners / Founders: Christian Finucane, Jon Skinner
Senior Art Director: Simone Parravicini
Senior Copywriter: Dave Glen
Strategy Director: Simon Rich
Account Manager: Carolina Högnabba
Project Manager: Apple Stuart
Collaborator: Apparition Media
Published: June 2017
Description:
Visitors to a special installation at this year’s Vivid Sydney festival will be given a new appreciation for sight, at an invisible art installation for The Fred Hollows Foundation, created by The Core Agency.
The independent creative agency developed the immersive experience called ‘The Gift of Sight’ to raise awareness for The Fred Hollows Foundation and the work it does in restoring sight to people living with avoidable blindness around the world.
The Gift of Sight installation is located in Darling Harbour, adjacent to Tumbalong Park, on the footpath outside the International Convention Centre, Sydney. The installation will run every night from May 26 - June 17 throughout Vivid Sydney from 6pm to 11pm. Entry is free.