The National Safety Council (NSC): The National Safety Council (NSC)

Credits & Description:

Brand National Safety Council
Entrant ENERGY BBDO CHICAGO
Andrés Ordóñez Energy BBDO Chief Creative Officer
Cinzia Crociani Energy BBDO Creative Director
Meg Farquhar Energy BBDO Creative Director
Michael Shirley Energy BBDO Creative Director
Amy Ditchman Energy BBDO Creative Director
Alejandro Juli Energy BBDO Creative Director
Dane Canada Energy BBDO Senior Art Director
Brynna Aylward Energy BBDO Senior Copywriter
Lucy Butka Energy BBDO Digital Copywriter
Allie Salzman Energy BBDO Junior Art Director
Angela Williams Energy BBDO Junior Copywriter
Hung Vinh Energy BBDO Lead Designer
Jaehyuk Choi Energy BBDO Designer
Erin Knott Energy BBDo Designer
Ramiro Silva Energy BBDo Designer
John Pratt Energy BBDO Head of Production
Brian Cooper Energy BBDO Executive Director of Content & Delivery
Matt Scoville Energy BBDO Executive Producer
Shobin Mathew Energy BBDO Senior Producer
Camila Hummel Energy BBDO Associate Producer
Mitch Monzon Energy BBDO Studio Operations
Daniel Kuypers Energy BBDO Director of Music
Blue Smith Energy BBDO Project Manager
Jeff Adkins Energy BBDO Managing Director
Larry Gies Energy BBDO Chief Strategy Officer
Jeremy Kanefsky Energy BBDO Account Director
Sarah Nelson Energy BBDO Account Supervisor
Kristen Schumacker Energy BBDO Account Executive
Lauren Brown Energy BBDO Planning Director
Tucker Walsh m ss ng p eces Director
Hyphen Labs m ss ng p eces Experience Manager
Mike Bodge m ss ng p eces Website Creative Technologist
Liz Deegan m ss ng p eces Editor
Kendall Fash Flare Head of Post Production
Sean Berringer Flare Editor
Casey Cobler Flare Editor
Bryan Simpson Flare Editor
Sarah Krohn Flare Sound Designer/Mixer
Luke Morrison The Mill Head of Color
Jamin Clutcher The Mill Artist
Natalie Ksiazek The Mill Producer
Andrew Sommerville The Mill Executive Producer
Mary Carpenter PHD President
Tommy Kircher PHD Account Supervisor
Monica Glosson PHD Media Strategist
Karen Strauss Ketchum Partner, Chief Strategy & Creativity Officer
Kelly Kenny Ketchum Strategic & Creative Planner
Patty Bloom Ketchum Senior Account Executive
Myreete Wolford Ketchum Account Executive
Chad Parks Ketchum Vice President
Tristen Sechi Ketchum Digital Strategist
Rachel Winer Ketchum Director, Paid Media
Emily Del Morone Ketchum Senior Account Executive
Bridget Ballek National Safety Council Manager, Public Relations
Maureen Vogel National Safety Council Senior Director, Public Relations
Christian Powills National Safety Council Social Media Specialist
Kathy Lane National Safety Council Senior Director, Public Relations
Kelly Nantel National Safety Council Vice President, Communications & Advocacy
Companies
Company Location Role
ENERGY BBDO Chicago, USA Entrant Company
ENERGY BBDO Chicago, USA Idea Creation
M SS NG P ECES New York, USA Production
KETCHUM New York, USA PR
PHD Chicago, USA Media Placement
FLARE BBDO Chicago, USA Additional Company
THE MILL Chicago, USA Additional Company

Entry Summary
In 2016, news about the opioid crisis dominated American media, but horror over the growing number of fentanyl and heroin overdoses was causing the public to turn a blind eye to another major contributor to the crisis-prescription opioids. The US consumes 80% of the global prescription opioid supply, even though we are just 5% of the world's population. And 4 in 5 heroin addictions begins with prescription opioids. Thus, solving the prescription opioid problem is essential to ending the opioid epidemic.

Brief Explanation
To humanize the crisis, NSC turned data into faces-engraving the faces of the 22,000 moms, dads, sons, and daughters that die each year from prescription opioid overdoses onto 22,000 pills. These pills formed a powerful installation, a memorial that told stories on an individual level, painted a picture of the lives lost, and put a face to the problem. A new pill was added to the memorial every 24 minutes, to dramatize how often a person dies of a prescription opioid overdose. Visitors could participate in person and online by adding their lost loved ones' stories.

After bringing people face-to-face with the problem, NSC gave them a way to take action starting with another statistic: 1 out of 3 prescription opioid users don't even know their medication includes an opioid. A simple insurance card sticker prompted conversation with medical professionals, just one small step toward preventing another 22,000 deaths.