To promote the series launch of The Tomorrow People, in which a young man discovers he has powers of telekinesis, OMD-LA + Thinkingbox introduced "Do You Have the Power?" This activation was an exclusive two week interactive car installation located at one of LA's busiest malls, Hollywood & Highland Center.
Utilizing Kinect motion-sensing technology, users were invited to discover their own supernatural ability by lifting a 2.7tonne Ford Raptor. This innovative use of Kinect technology allowed thousands of participants to unleash their telekinetic powers and share their experiences amongst friends over instagram and twitter with the use of the hashtag #ihavethepower. This hugely successful activation drew a staggering 25,000 participants over the course of two weeks.
Category: Entertainment & leisure
URL: http://thinkingbox.ca/content/do-you-have-power
Client: Warner Bros
Agency: OMD-LA
Production: thinkingbox
Country: United States of America
Producer: Russell Cohn
Producer: Marc Simons
Producer: Suzy Ryoo