Energy BBDO Shanghai has created a very memorable way to promote the local version of internationally-renowned magazine, Time Out: They purposely âlostâ Time Out Shanghaiâs cell phone. The phone was placed on a random street in Shanghai, available for any passerby to pick up. Once someone did, they received a text: âGet in the London cab that just pulled up.â
Media: Ambient
Category: Publications & media
Client: Time Out Shanghai
Agency: EnergyBBDO Shanghai
Production: Limelight Studios, Shanghai
Country: China
Director: Kristian Hansen
Executive Creative Director: Kevin Lynch
Creative Director: Nate Gagnon
Art Director: Alex Zhao
Account Director: Angel Zhang
Account Director: James Drummond
Client Team Director: Jake Newby