Tortrix Ambient Embassy of the 18th Zone by BBDO Guatemala, Publicidad Comercial Guatemala

The Ambient Advert titled Embassy of the 18th Zone was done by BBDO Guatemala, Publicidad Comercial Guatemala advertising agencies for Tortrix in Guatemala. It was released in May 2014.
Advertising campaign for Tortrix

Tortrix: Embassy of the 18th Zone

Brand
Tortrix
Media
Ambient
Released
May 2014
Posted
May 2014
Market
Guatemala
Industry
Confectionery & snacks, Chips
Agency
BBDO Guatemala
Creative Director
Diego Lanzi
Art Director
Adolfo Lazo
Art Director
Rodrigo Ponce
Production Agency
PELICULAS MANDRAKE
Agency
Publicidad Comercial Guatemala
Creative Director
Diego Lanzi
Art Director
Adolfo Lazo
Art Director
Rodrigo Ponce

Awards:

Cannes Lions, 2014
MEDIA LIONSProduct & Service: Corporate Image & InformationSILVER
MEDIA LIONSUse of Media: Use of Ambient Media: Large ScaleSILVER
Clio Awards, 2014
Public RelationsProduct/Service: Cause RelatedSilver
Public RelationsProduct/Service: EnvironmentalBronze

Credits & Description:

Brand: Tortrix
Media: Ambient
Category: Confectionery & Snacks
Agency: BBDO
Geo: Guatemala
Tortrix: Embassy of the 18th Zone
This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area.
Advertising Agency: BBDO, Guatemala
Production Company : PELICULAS MANDRAKE Guatemala City, GUATEMALA
Creative Directors: Diego Lanzi, Rodrigo Costas Ferreira
Art Directors: Rodrigo Ponce, Adolfo Lazo
Copywriters: Diego Lanzi, Rodrigo Costas Ferreira
Additional credits: Daphne Jager, Lourdes Garavito, Anner Aparicio, Fernando Salgado, Carlos Arriola
Published: January 2014