To make the film for the Saatchi & Saatchi, London campaign, the centre of Prague was turned into a playlist by replacing the street names with song titles. The Yaris hybrid stereo was connected to the GPS system and each time the car drove into a different street, it triggered a new song according to the name of that street. The drivers had the opportunity to choose what to sing by choosing which route to drive. The best performers were selected to appear on the TV spot which launches in Poland, UK, Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain from 30th July.
Category: Automotive
Brand: Toyota
Media: Online
Agency: Saatchi & Saatchi, London
Production Company: Smuggler
Director: Jamie Rafn
Director of Photography: Brendan Galvin
Producer: Ray Leakey, Smuggler
Service units: Unit & Sofa
Agency TV producers: Mondi Howards, Marie Hughes
Country: United Kingdom