| LIA 2016 | ||
|---|---|---|
| Design | Experiential Marketing | Gold Winner |
| New York Festivals 2017 | ||
| Branded Entertainment | Products & Services: Entertainment & Event Promotion | Third Prize Award |
| Activation & Engagement | Use Of Activation & Engagement: Events & Stunts | Second Prize Award |
Brand: Tribeca Film Festival
Media: Ambient
Category: Recreation, Leisure, Sports
Agency: JWT
Geo: United States
Tribeca Film Festival: ReActor
Advertising Agency: JWT, New York, USA
Head of Art & Design: Aaron Padin
Creative Director: Greg Erdelyi
Art Director: Katie Bourgeois
Copywriters: Kate Delaney, Itai Inselberg
Designers: Soyeon Yoo, Emely Perez
Chief Creative Officer: Brent Choi
Planner: Matt Baker
Head of Production: Jennifer McBride
Executive Producer: Mary Ellen Verrusio
Producers: Liam Golding
Executive Digital Producer: Zeynep Cingir
UX Designer: Jen Lash
Digital Producer: Nick Orsini
Director of Music: Paul Greco
Project Manager: Juliana Orozco
Art Buyer: Suzanna Shields
Business Director: Oswaldo Barbosa
Account Associate: Haley Rankin
Director: Andrew Hines
Production Company: Current
Post-Production: The Mill
Description of the Project:
The Tribeca ReActor is a freestanding game kiosk that travels the streets of New York allowing people to re-enact their favorite movies, then get scored based on their performance.
- Participants approach the machine, pick a movie from a list of iconic favorites, then get three chances to re-enact the scene.
- They are then scored against the celebrity based on data points taken from voice and facial recognition.
- The machine then paints out the celebrity and drops the participant into the scene to playback their performance for the crowd.
- It then automatically creates a video of the player’s performance and uploads it to Youtube for sharing.
- WIN TICKETS: If a player gets a high enough score he or she wins free tickets to the Tribeca Film Festival on the spot.