Ubisoft Ambient, Case study Incredible dance experience at Piccadilly Circus by Biborg

The Ambient Advert titled Incredible dance experience at Piccadilly Circus was done by Biborg advertising agency for subbrand: Ubisoft Just Dance 3 (brand: Ubisoft) in United Kingdom. It was released in Nov 2014.

Ubisoft: Incredible dance experience at Piccadilly Circus

Released
November 2014
Posted
November 2014
Agency

Credits & Description:

Place: London [UK]
A surprising event took place in the heart of London! The whole crowd started dancing and having a blast, thanks to Just Dance Now and Coca-Cola !
Discover it now! #JustDanceNow
– ‘Just Dance’, the number one dance game developed by Ubisoft, is now
available for smartphones with the application ‘Just Dance Now’. The app offers a new way of playing
‘Just Dance’ by using the smartphone as a controller in conjunction with a connected display (PC,
connected TV or tablet) and a connection to the website www.justdancenow.com. Available on the
App Store and Google Play, the mobile game ‘Just Dance Now’ allows the user to play simultaneously
with an unlimited number of friends and benefit from a social and personalised experience.
In partnership with The Coca-Cola Company and Ubisoft, Biborg organised a surprising and
innovative event on Piccadilly Circus in co-opera
In partnership with The Coca-Cola Company and Ubisoft, Biborg organised a surprising and innovative event on Piccadilly Circus in co-operation with Sedley Place on the 8th of November 2014 to support the promotion of the mobile game.
The campaign allowed pedestrians to play ‘Just Dance Now’ on Coca-Cola’s digital OOH screen, one of the most iconic squares in Europe, Piccadilly Circus.