Category: Public Interest, NGO
Media: Digital
Brand: UN Women
Agency: Grey
Geo: United States
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Andreas Dahlqvist
Creative Technology Director: Mauricio Ruiz
Associate Creative Director / Copywriter: Drik Ghosh
Associate Creative Director / Art Director: Purvi Naik
Copywriters: Eliza Arnold, Javier Toledo
Art Director: Kendal Coker
Designer: Gabriel San Jose
Partner: Millicent Badillo
Account Supervisor: Katie Wurtzbacher
Account Executive: Ryan Schira
CEO, Grey Activation & PR: Claudia Strauss
President, Grey Activation & PR: Amy Tunick
SVP, PR: Courtney Engel
Account Director, PR: Ryan Hallett
Account Supervisor, PR: Lauren Sawyer
Account Supervisor, Activation: Lindsey Wood
Account Supervisor, Talent, Licensing & Casting: Emily Homlish
Account Executive, PR: Danielle Coppola
Assistant Account Executive, PR: Haley Jones
Director of Technology: Prakash Sinha
Lead Architect: Jeffrey Barke
Developer: Ali Beceren
Front End Developer: Colleen Shaw
Production Agency: Townhouse
President: Bennett McCarroll
Head of Integrated Production: James McPherson
Exec. Integrated Producer: Lori Bullock
Integrated Producer: Veronika Pfeiferova
Music Producer: David Steinberg
Production Company (location): Townhouse Studios
Director: Constant Van Hoeven
Director of Photography: Andrew Porter
Editor: Ken Stadt
Music/Sound Design: TBD
Principal Talent: Ricky Garcia, Lauren Adams, Ben Rameaka
Published: March 2017
Description: After watching the #StopTheRobbery video, people are directed to visit 23percentrobbery.com, where UN Women has collaborated with Twitter to encourage users to tweet messages in support of gender equalityfrom the site.The user’s followers will be “robbed” of 23 % of the tweet i.e. 23% of the characters will be blacked out, in recognition of the global gender pay gap. There will also be other social media extensions to create more buzz such as Facebook and Snapchat.