Universal Music challenges you to move like a rockstar. Itâs hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. Thatâs what inspired BBDO Argentinaâs first work for Universal Music. In order to boost sales of Lordeâs latest album âPure Heroineâ, the agency used kinetic technology and challenged Lordeâs fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lordeâs. The better the imitation, the bigger the discount.
Brand: Universal Music
Media: Ambient
Media: Media
Agency: BBDO
Geo: Argentina
Universal Music / Pure Heroine: Move like Lorde
Advertising Agency: BBDO Argentina
Executive Creative Directors: Rodrigo Grau, Ramiro Rodriguez Cohen
Innovation director: Hernan Zamora
Creative Directors: Patan Tarazaga, Daniel Minaker
Art director: Bruno Barbosa
Copywriter: Andres Aguilar
Production company: Raya producciones
Director: Lindatv
Executive producer: Juan Manuel Matta
Art director: Sole Calvano
Post production: Lindatv