VillaLobos Ambient, Design & Branding A Loja Vazia / The Empty Shop [spanish subtitles] by Loducca

The Ambient Advert titled A Loja Vazia / The Empty Shop [spanish subtitles] was done by Loducca advertising agency for VillaLobos in Brazil. It was released in Apr 2013.
Advertising campaign for VillaLobos

VillaLobos: A Loja Vazia / The Empty Shop [spanish subtitles]

Brand
VillaLobos
Media
Ambient, Design & Branding
Released
April 2013
Posted
April 2013
Market
Brazil
Industry
Department Stores & Shopping Malls
Agency
Loducca
Director
Quico Meirelles
Editor
Saulo Simão
Production Agency
O2 Filmes

Awards:

Cannes Lions 2013
Promo and Activation LionsProduct & Service; CharitiesBronze
Media LionsUse of Media; Best Use of Ambient Media: Large ScaleBronze
Design LionsTemporary RetailGold
London International Awards 2013
DesignEnvironmental Installations/Displays - TemporaryBronze Winners
Wave Festival, 2014
PromoProdutos e Serviços - Direct / PromoOURO
PromoUso de Mídia e/ou Estratégias PromocionaisPRATA
DirectUso de Mídia e/ou Estratégias de Marketing DiretoBRONZE
PRComunicação CorporativaOURO
Green WaveGreen WaveGrand Prix
Green WaveGreen WaveOURO
FIAP 2014
Creatividad EfectivaBien PúblicoSol de Plata
Innovación en MediosInstalaciones en Vía PúblicaSol de Plata
Innovación en MediosAdultosSol de Oro
Promo y Marketing DirectoPromociones en la vía pública y acciones de campoSol de Plata
Vía PúblicaServiciosSol de Oro
One Show 2014
DesignDesign for the Greater Good / Designer InitiatedMerit Pencil
DesignSpatial Design / Not-for-ProfitMerit Pencil
Branded EntertainmentExperiential / InstallationsBronze Pencil
IP & ProductsIntellectual Property & Products / Integrated Digital & Physical ProductsMerit Pencil

Credits & Description:

Media: Ambient
Category: Retail services
Brand: VillaLobos
Geo: Americas, Brazil
For the annual Winter Clothing Drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop.
Advertising Agency: Loducca, Brazil
Creatives: Alexandre Amaral, Fábio Saboya, Marcelo Rosa, Raphael Franzini, Weber Luiz de Andrade
Designers: Eduardo Tallia, Gustavo de Lacerda
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Isabella Motta, Gabriela Ruffo
Media: Daniel Chalfon, Rodrigo Tamer, Leandro Otsuka, Natália Oliveira, Thiago Ribeiro, José Carlos de Melo
Planners: Ken Fujioka, Daniel de Tomazo, André Troster
Executive Producers: Ana Luisa André, Sid Fernandes
RTV: Ana Luisa André, Indaiara Pelizario
Production / Post Production: O2 Filmes
Director: Quico Meirelles
Photography Director: Cauê Laratta
Editor: Saulo Simão
Audio Production: Tentáculo
Published: April 2013