Tribu DDB, Costa Rica and Walmart created the "Healthy Shopping Cart" equipped with handle bar sensors that measure the costumer's heart rate, traveled distance and caloric consumption, sending the information to their mobile device. We inspired people to have a more active lifestyle by showing them that even something as easy as walking while shopping has great benefits for their health.
Brand: Walmart
Media: Ambient
Category: Retail services
Agency: DDB
Geo: Costa Rica
Walmart: Healthy Shopping Cart
Advertising Agency: Tribu DDB, Costa Rica
Chief Creative Officer: Ricardo Mendoza
Creative Directors: Felipe Aguilar, Josafat Padilla
General Account Manager: Alejandro Boccaletti
Account Director: Verónica Curling
Photographer: Ricardo Quirós
Additional credits: Full Fierros, Fusión Digital, José Pablo Huertas, Alonso Cortés, Federico Basagoitia
Published: March 2015