Ubisoft Ambient, Case study AMAZING STREET HACKS by BETC, Rita

The Ambient Advert titled AMAZING STREET HACKS was done by BETC, Rita advertising agencies for subbrand: WATCHDOGS (brand: Ubisoft) in France. It was released in Jan 2014.

Ubisoft: AMAZING STREET HACKS

Released
January 2014
Posted
January 2014
Market
Agency
Executive Creative Director
Agency
Art Director

Awards:

Cannes Lions, 2014
OUTDOOR LIONSAmbient: Live Advertising and EventsBRONZE
Kinsale Shark Advertising Festival 2014
AMBIENTLive performanceBronze
Eurobest, 2014
OutdoorAMBIENT: LIVE ADVERTISING & EVENTSBronze Eurobest
Mobius Awards, 2014
GUERILLA / AMBUSHEntertainment Media, PromotionCERTIFICATE
The New York Festival, 2015
Direct & CollateralUse Of Medium: Product LaunchTHIRD PRIZE AWARD
AICP NEXT AWARDS, 2015
Mobile-Winner
Cresta Awards, 2015
Ambient Media(Ambient Media) - RECREATION & TOURISMBronze

Credits & Description:

Type of entry: Ambient
Category: Live Advertising and Events
Advertiser: UBISOFT
Product/Service: WATCHDOGS
Agency: BETC Paris, FRANCE
Client: UBISOFT
Product: WATCHDOGS
Entrant: BETC Paris, FRANCE
Type of Entry: Ambient
Category: Live Advertising and Events
Entrant Company : BETC Paris, FRANCE
Advertising Agency : BETC Paris, FRANCE
Production Company : RITA FILMS, FRANCE
Executive Creative Director: Stéphane Xiberras (BETC)
Art Director: Benjamin Le Breton (BETC)
Copywriter: Arnaud Assouline (BETC)
Assistant Art Director: Antoine Coucoureux (BETC)
Tv Producer: Michel Teicher (BETC)
Sound Production: (THE)
Director: Cécilia Verheyden ()
Agency Management: Jean/Charles Caboche (BETC)
Agency Management: Tiphaine Du Plessis (BETC)
Agency Management: Thomas Boutte (BETC)
Agency Management: Damien Clanet (BETC)
Brand Management: Guillaume Carmona (UBISOFT)
Brand Management: Lionel Hiller (UBISOFT)
Brand Management: Sophie Blandin (UBISOFT)
Brand Management: Christophe Malarmey (UBISOFT)
Brand Management: Pierre Miazga (UBISOFT)
Description of Ambient execution:
The stunt took place in the streets of a big city.