Xbox Kinect wanted to prove that the limits of movement rely on our minds, not on our bodies, so we create Move On Challenge Kinect, an experiment were people could play with a stranger; at the end of the challenge they met their opponent and their reactions were surprising.Wunderman/Y&R, Bogota
Category: Entertainment & leisure
Media: Ambient
Client: Xbox 360 Kinect
Agency: Wunderman/Y&R, Bogota
Country: Colombia
Chief Creative Officer: Mauricio Rocha
Creative Director: Julián Andrés Núñez
Executive Creative Director: Juan Pablo Alvarado
Executive Creative Director: tito chamorro
Creative Director: Sebastián Sánchez
Art Director: Oscar Riaño
Art Director: Victor Palacio
Art Director: Cristian Roncancio
Art Director: Luisa Galán
Copywriter: Sebastián Mojica
Copywriter: Daniel Piza
Copywriter: Paloma Botero
Producer: Loto Films
Animation: Gerardo Torres
Executive Account Director: Andrea Bernal
Executive: Diana Gómez, Lina Ruiz
Sound Studios: Camilo Lucena, Dana Magallán, Studios Machina