Yaocho Bar Ambient Sleeping Drunks Billboard [voice-over] by Ogilvy & Mather Tokyo

The Ambient Advert titled Sleeping Drunks Billboard [voice-over] was done by Ogilvy & Mather Tokyo advertising agency for Yaocho Bar in Japan. It was released in May 2014.
Advertising campaign for Yaocho Bar

Yaocho Bar: Sleeping Drunks Billboard [voice-over]

Brand
Yaocho Bar
Media
Ambient
Released
May 2014
Posted
May 2014
Market
Japan
Industry
Cafe
Agency
Ogilvy & Mather Tokyo
Art Director
Junkichi Tatsuki
Copywriter
Federico García Arias
Director
Kentaro Shima

Awards:

D&AD Awards 2015
White Pencil - Creativity for GoodAdvertising & Marketing Communications - BrandGraphite Pencil
LIA (London International Awards), 2015
BillboardInnovative Use of BillboardBronze Winner
BillboardCorporate ImageBronze Winner
Non-TraditionalGuerrilla MarketingSilver Winner

Credits & Description:

Brand: Yaocho Bar Group
Media: Ambient
Category: Recreation & Leisure
Agency: Ogilvy
Geo: Japan
Yaocho Bar Group: Sleeping Drunks Billboard
Advertising Agency: Ogilvy & Mather, Japan
Chief Creative Officer: Ajab Samrai
Creative Directors: Yasuhito Imai, Federico Garcia
Copywriter: Federico Garcia
Art Director: Junkichi Tatsuki
Production Company: Babel Label
Director: Kentaro Shima