Media: Ambient
Category: Recreation & Leisure
Agency: Saatchi & Saatchi
Brand: Your's Irish Bar
Geo: Europe, Germany
To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call ...