K2, Warsaw has created "Take Care of Nature," a stunt performed at the beach where by recycling a empty bottle into a reverse vending machine you would then receive a full bottle of Zywiec Zdroj from the vending machine next to it.
Brand: Żywiec Zdrój
Media: Ambient
Category: Non-alcoholic drinks
Agency: K2
Geo: Poland
Żywiec Zdrój: Take care of nature
Advertising Agency: K2, Warsaw, Poland
Head of DOOH: Maciej Wokitajtis
Manager of DOOH: Ewa Tolisz
Social Media Innovation Director: Michał Sławiński
Producer: Grzegorz Pasternak
Junior Copywriter: Aneta Kaczmarek
Published: September 2015