Acer: INSTANT ON STAGE

Credits & Description:

Type of Entry Other Film Content

Category Internet Film

Title INSTANT ON STAGE

Advertiser/Client ACER

Product/Service ULTRABOOK

Entrant Company: HAKUHODO Tokyo, JAPAN

Advertising Agency: HAKUHODO Tokyo, JAPAN

Production Company AOI Pro. Tokyo, JAPAN

Makoto Takahashi Creative Director

Makoto Takahashi Copywriter

Toru Takahashi Producer

Hikota Shimoda Director

Edp Graphic Works Co. Ltd. Animation

Masahiro Goto/Takashi Kikushima Account Manager

Yoshinori Okamura Cinematographer

Masahiro Goto/Takashi Kikushima Account Manager

Yoshinori Okamura Cinematographer

Brief Explanation

We demonstrate the Ultrabook's ability to recover swiftly from sleep mode in 1.5 seconds through magic tricks and pantomimes. The filming method is to capture in one-take the synchronized movements of the actors and animations on the Ultrabook screens. The filming process continued for over 30 hours until all of the timings of the actors and animations matched.