| Caples Awards 2019 | ||
|---|---|---|
| Direct Mail B to C | - | Finalist |
Agency: Harte Hanks
Client: ADT
Product: Home Security
Title: ADT Fire Safety Virtual Reality Experience
Media: Direct Mail
Country: United States
Date Of Campaign: January 2019
Background:
To educate first-time homeowners about the dangers of home fire – and need to mitigate risk – we integrated a psychologically-driven approach* with an emerging technology, to immerse an audience with a paranoia-inducing VR experience.
Idea:
Our multichannel approach of activation with dimensional mail and social, and the VR content, was built to earn attention within Shelby’s “decisioning” journey phase.
Results: https://youtu.be/WuVQYuTH4RU