Air Force: ANYTIME, ANYWHERE [Video], 3

Credits & Description:

Client AUSTRALIAN DEFENCE FORCE
Product AIRFORCE
Entrant GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Type of Entry Digital: Websites
Category Public Service, Charity & Fund Raising
Title ANYTIME, ANYWHERE
Product/Service AIRFORCE
Entrant Company : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Advertising Agency : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Paul Baxter Risk Sound Sound Design
Adam Wills Prodigy Editor
Serena Paull Prodigy Producer
Dael Oates Prodigy Director
Alice Mason Gpy/R Account Manager
Jessica Krt Gpy/R Digital Producer
John Wilosith Gpy/R Frontend Developer
Kota Matsuda Gpy/R Digital Designer
Luisa Peters Gpy/R Tv Producer
Nicholas Sellars Gpy/R Digital Art Director
Chris Northam Gpy/R Art Director
Evan Roberts Gpy/R Copywriter
Ben Coulson Gpy/R Cco/Ecd
John Wisolith Frontend Developer
Luke Tellefson UX
LINKS
Entry URL: http://awardurl.com/anytimeanywhere/#
BRIEF EXPLANATION
Anytime, Anywhere. A multichannel campaign integrated into one film. Following a story of a mission scramble we not only showcased everything the Air Force has to offer, but also also allowed users to click on any items of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. The brand film was the campaign. Literally everything was clickable. Items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. ''Anytime, Anywhere, Anything''.