Air New Zealand: Bring On Winter - Case Film

Credits & Description:

Title of Entry: Bring On Winter
Brand: Air New Zealand
Product/Service: Air New Zealand
Client: Air New Zealand
Entrant Company: Host/Havas Sydney
Creative Agency: Host/Havas Sydney
Account Manager: Laura Mahoney, Ben Wall, Ant Moore
Creative Director: Matt Ennis
Creative Director: Josie Burns
Digital Producer: Stephanie Cameron
Designer: Michael Macgregor
Designer: Natalie Shue
Designer: Adam Przybylski
Designer: Nic Adamovich
Editor: Beau Simmons
Clients: Jodi Williams, Erica Beagley, Pip Erikson, Grace Blewitt, Maria Hahn , Tara Ryan
Executive Creative Director: Jon Austin
URL: http://airnzbringonwinter.co.nz/
Date of Release: 2019-05-21
Notes: Brief:
As the national carrier, Air New Zealand wanted to promote winter in New Zealand as a place you can quite literally get away from life’s pressures in a country filled with inspiration.
Solution:
After the disappointing final season of Game of Thrones, fans were desperate for a better ending to the series - one that was promised in author George RR Martin’s next book, Winds of Winter.
But Martin had his own problems. He’d developed a five-year case of writer’s block and refused to give a release date.So, Air New Zealand offered to help him finish Winds of Winter with a trip to a nation bursting with creativity… New Zealand.
Bring On Winter was a socially-driven campaign that transformed New Zealand into a country-sized muse for one person. In 48 hours, with a budget of less than $50,000, the campaign delivered $2.3 million in earned media value and over 16,000,000 media impressions.
It also caught the attention of George himself, who shared the campaign (and a glowing recommendation of New Zealand) with millions of fans.
Even better, for the first time in five years, Air New Zealand did what no-one else could – secure a release date from the author for the world’s most anticipated book.