Advertiser: AIXIA CORPORATION
Agency: TOKYU AGENCY, AMANACREATIVE
Category: Best Online Advertising in a Promotional Campaign
Producer: Riku Sakamoto (Amana Inc.)
Web Designer: Noriyuki Nakamura (Jobs Company)
Director: Shinya Nakamura (Amana Inc.)
Copywriter/Planner: Satoshi Nakazato (Tokyu Agency Inc.)
Planner: Shinpei Ueda (Amana Inc.)
Web Developer: Tomokazu Suzu (Aisa Corp.)
Designer: Tetsuro Jozaki (Tide Inc.)
Photographer: Yosuke Sano (Un Corp.)
Creative Director: Hiroyuki Nishio (Tokyu Agency Inc.)
Stylist: Kaoru Nakamura
Hair-Make Up Artist: Risa
Account Executive: Eri Saika (Tokyu Agency Inc.)
Production Manager: Junpei Yamamoto (Amana Inc.)
Account Executive: Kaori Koide (Tokyu Agency Inc.)
Account Executive: Kazuhisa Suzue (Tokyu Agency Inc.)
Agency Producer: Naoki Tsuneyasu (Tokyu Agency Inc.)
Technical Director: Takahiro Niimura (Amana Inc.)
Art Director/Planner: Tatsuki Ikezawa (Tokyu Agency Inc.)
Implementation
We created PC and smartphone versions of the Neko no Oukoku Art Museum campaign website.Since users could transform photos of their own cats into portraits and display them in a web-based museum, as well as sharing the finished pictures via media such as Facebook and Twitter, this let many people show off their own cats’ photos.We made the campaign an even greater topic of discussion by choosing one user to receive the prize of a real portrait painted by a portrait artist.
Relevancy
Cat owners want to show off to many people how cute their own cats are.
Client Brief Or Objective
This campaign had the objective of securing brand recognition of the Neko no Oukoku brand of cat food and encouraging cat owners to try it.
Outcome
The product’s recognition rate rose 130% vs. the previous year.The number of people with experience using the product rose 171% vs. the previous year.The website’s total access count (page views) was 130,330.It reached 1.25 million people in promoting brand recognition for the product.