American Express Case study INTERACTIVE TV CHANNEL by Mindshare New York

The Case study titled INTERACTIVE TV CHANNEL was done by Mindshare New York advertising agency for American Express in United States. It was released in Nov 2012.

American Express: INTERACTIVE TV CHANNEL

Released
November 2012
Posted
November 2012
Industry

Credits & Description:

Advertiser: AMERICAN EXPRESS
Agency: MINDSHARE WW
Category: Financial Products & Services
Advertising campaign: INTERACTIVE TV CHANNEL
/Senior Vice President/Experience Design: Joanna Hall (Brightline)
Vice President Global Media/Content Development/Mobile Marketing: Lou Paskalis (American Express)
Global Advertising/Brand Management: Stephanie P. Atkinson (American Express)
Senior Manager – GABM: Terryn Giampietro (American Express)
Associate Team Leader: Victoria Dever (Brightline)
Senior Manager - GMPI: Caroline Derozier (American Express)
Director/Global Media: Jill Toscano (American Express)
Senior Partner/Director Advanced Television: Larry Samuels (Mindshare)
Director/Communications Planning: Seth Walters (Mindshare)
Manager: Andrew Bartsch (Mindshare)
Executive Director/WW Client Leader: Ed Hughes (Mindshare)
/Account Director: Leyland Streiff (Ogilvy & Mather)